Posts Tagged ‘Small Business’
Offline Marketing Vs Online Business Marketing
August 6, 2011 | 
Author What do you think the modern generation do when they are looking for a product or service? They don’t run for the Yellow Pages that’s for sure. They run to their computer or laptop and do a Google Search, that’s what they do. What doe this mean for your business? You need to be marketing your business, products and services on the internet. How do you do this? You need a Website. The Website is your online virtual shop, office or whatever your business front is. It is open 24 hours a day, 7 days a week, 52 weeks a year. It is open for business while you are sleeping, on holiday, in your shop or where ever you wish to be. It never closes unless you or your landlord close it down. (Yes, even on the internet we have landlords that you have to pay rent to on a monthly basis) Your business is open for customers to browse, leave their details for followup, or purchase a product or service. And they do all this without you having to be there, how fantastic is that? That is the power of the internet. How do people find you? Imagine a highway, any highway. Imagine your Website is a store front on that highway. Now imagine we incorporate strategies that were once the powerhouse strategies of offline marketing. Imagine the Word of Mouth which in internet terms is Social Networking, Poster Marketing which we call Article Marketing, Television Advertising we call Video Marketing, Radio Advertising we call Podcasting. Just as in your offline marketing, we use all these strategies to drive targetted traffic to your Website. Traffic are potential clients. The difference to offline marketing is that online, only people that are looking for you will find you.
That means they WANT what you have. They will get to choose between you and your competitors who they find online. When they choose you, they have already got their credit cards out and sitting in front of them. That prospect is now a customer. You now have the opportunity to get directly in front of thousands if not tens of thousands of potential customers. To win their business you will first need to be online, and second have a marketing campaign that is successful enough to get you in front of them. Whether you are a local or international organization, small or medium enterprise or multinational, your marketing campaign will have to incorporate your target market. Your campaign will have to target your distribution and servicing area, so if you only do local stuff that is cool, if you distribute and service internationally then that is cool as well. The internet allows you to advertise globally and locally. Costs: How do the costs compare? In our experience an internet campaign could set you back a few thousand dollars to set it up at the start. Most good providers will have a payment plan to suit most people. There are on-going monthly fees anywhere from about $10.00US depending on the sort of campaign package you need. So let’s say it costs you $5000.00US to set up your Website and implement a marketing strategy. Add an average of around just say $100 a month. The monthly fee is equivalent to paying rent for your building and costs associated to that. Compare those costs to an average Full Page ad in a certain directory which could set you back tens of thousands of dollars per year, add in your newspapers ads which you place weekly, as well as any other limited advertisements.Business Printing Company
The cost to you is enormous in comparison to an online Website presence. I hope that you have been able to see the benefits and the obvious need to have an online business presence. I hope this article has been of value to you. I look forward to being with you on the next article where we will share Marketing Strategies that could save your business literally thousands of dollars. You don’t want to miss that. Here’s a tip for you, it doesn’t matter what industry you are in, what product or service you provide. Your business is about marketing. If you fail to market your business properly, your business will fail. steel roofing sheets
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Business to Business Marketing
Attracting the attention of other businesses for marketing purposes can be somewhat difficult at times. Since all businesses are interested in attracting more exposure and in turn creating more revenue there has to be a win-win situation in order for business to business marketing to work. When this type of marketing is instituted correctly both businesses can gain quite a lot. There are special marketing needs for those that are interested in business to business marketing. This is especially true for those that are interested in marketing via the internet. Understanding the special needs of the business to business marketer is necessary for identifying internet marketing techniques that will be worthwhile.
There is a difference in the marketing techniques that are used for business to business marketing. Unlike consumer marketing where a business is trying to reach a large number of consumers, business to business marketing tends to be a bit more personal. Businesses are selling their products and services to one another so there tends to be more interaction at a closer level. Because of this the methods that are used for internet marketing have to be tweaked just a bit. In the initial phase of establishing relationships the internet marketing techniques can be used to give a company exposure. For example, article writing can be used to help a business obtain new prospects. The articles can be written just as they would be for any other business. The use of links and keywords for article marketing still applies to articles written for business to business marketing. The main difference is that the method of submission will be a tad bit different when dealing with articles that are written specifically for business to business marketing.
The submission of internet marketing articles for business to business marketing will be targeted to towards businesses only. Keeping this in mind, articles are more likely to be posted on blogs that are run by other companies. Sometimes the article may be sent as part of a mass email to other businesses for promotional purposes. Also, many businesses are now using social networking sites in order to communicate with consumers. These social networking sites make it possible for businesses to connect with one another as well. When connecting a link to the article can be sent from one business to the other making it easy to relay information about the services that are offered.
There a number of other ways in which business to business marketing can be effective using the internet. If a company wanted to have a presentation to market its goods to another company they could easily send a video to the company via email or through a social networking platform. The business could also upload a video to their website so that visitors to the site have a visual presentation of all the services that are offered by the business.
All of these methods are very valuable for any business that is looking to utilize the internet for their business to business marketing.
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A Small Business Loan
A small business loan is one of the most treasured commodities in the business world. It is still very hard to get despite the claims and promises of banks, credit unions, and other lending institutions that they want to help American small business to survive and grow. In fact it sometimes seems that banks and other lenders want to see small businesses fail and only support those that survive the battle for customers, revenues, and finances during their first two years.
Getting a small business loan is most difficult during these first two years, when most businesses face a myriad of challenges involved with not only opening their doors, but hiring and training staff and meeting the demands of customers, clients, suppliers and vendors. The main reason that the banks use for not granting many loans during this period is like the same reason that a student can’t get a job coming out of school. They don’t have the experience.
The other major reason behind that first reason is that the banks think that many small businesses are simply too great a risk to offer them a small business loan. On that front they do have a point. The majority of small businesses open and close their doors for good during that first year and from the banks’ perspective they don’t want to risk losing their investment during this period.
But after a small business survives those first two years of struggle the banks are much more accommodating. By then the business not only has experience and has proven its capacity to overcome adversity, it also has a track record of being in business. This will include having a financial statement or income tax return prepared twice as well as a record of how well they have been paying their bills to other businesses, suppliers and vendors.
The banks are able to access this information by doing a business credit check from any one of a number of business credit reporting agencies. They can also access a company’s payment record by reviewing their Paydex Score which is available from business reporting company, Dun and Bradstreet. Whenever there is an application for a small business loan, all lenders will review this information before even looking at the rest of the loan application.
If all the business credit checks and reports come back okay the banks and other lending institutions may look further into the business requesting a small business loan and this often includes a personal financial check on the owners or operators of the company. They may ask for business references to follow up with and they may even ask for a personal guarantee or collateral before granting a small business loan.
Agencies like the Small Business Administration can assist small businesses to obtain a small business loan since almost all of the monies provided to small businesses are guaranteed by them even before the bank loosens up its money strings.
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International Business Program
Apparently, on the international arena, the international business involves the transactions between two nations. Most of the time economic resources are the primary goods of transactions such as skills, people and capital for several purposes such as finance, construction, banking and services. In the 21st century where technology, corporations and communications are vital, many are claiming that our world is now a global society with plenty of international issues related to business, even causing hot debates and controversies.
The international business career is entirely different from the domestic trade as it involves the understanding of diverse cultures. From there we can conclude that it is now a desirable skill in the market so it should be your ideal field of study or occupation if travelling, understand foreign cultures, and cultivating new languages are your interest forte. Besides, due to the need to deal with numerous different people, you should be well equipped with some math skills, brilliant communication skills as well as some passionate creative thinking.
Upon the implementation of international business, the current economy contains no strong national boundaries and they are constantly diminishing. It does not come with one primary factor; it is caused by the massive electronic communication, particularly the internet. The great sharing and transfer of immediate knowledge from one corner to another opposite side of the world allows the proliferation of information thus triggering the collaboration of marketing, sales, outsourcing and manufacturing. Besides, the wide networks of most financial institutions have helped in addressing currency problems as aid can be delivered almost instantaneously.
No doubt, the international business career is one potential field to develop. But of course, one who intends to specialize in this area should comprehend will the intricacies of establishing a strong business association with partners from other nations. The difference in culture, political systems, understanding and language is definitely a challenge in the business collaboration. Always perform sufficient research beforehand and carry an open mind to make the deal a success.